Google ranking is no longer just about keywords. Since the 2024 update, Experience (EEAT) and Technical Speed (CWV) are the primary differentiators for #1 rankings.
LCP (Largest Contentful Paint)
Your main goal: Load the biggest thing on the screen (usually the Hero Image or Headline) in
under 2.5 seconds.
The Fix: Use fetchpriority="high" on your hero images and
fonts. Never lazy load the image visible at the top of the viewport.
INP (Interaction to Next Paint)
This replaced FID. It measures "How fast does the site react when I click?" If your menu
takes 300ms to open because of heavy React hydration, your score dies.
The Fix: Move heavy JavaScript off the main thread or use lighter
frameworks like Alpine.js or vanilla JS for interactivity.
CLS (Cumulative Layout Shift)
Does your content jump around while loading? That's CLS. Always set explicit `width` and `height` attributes on images and reserve space for ads.
"A slow website is a broken website. Users don't wait."
Conclusion
Audit your site using PageSpeed Insights today. Aim for "All Green."